Integrated Marketing Planning

JIANG, HUI-XUAN 老師


Integrated Marketing Planning

Integrated Marketing Planning JIANG, HUI-XUAN

CATEGORY Year Level Number of students taking the courses Curriculum Curriculum and Instructional Features
■Required Courses for College and Departments Senior 40 ■Department of Film and Video Production
Departmental elective course		 ●Planning Objective:
    This course aims to equip students with a thorough understanding of integrated marketing strategy, focusing on environmental analysis, resource analysis, and creative planning. Students will acquire the skills necessary for complete marketing planning through many marketing techniques, including advertising, public relations, promotions, direct marketing, and the formulation of marketing plans. Students must implement and showcase these marketing ideas by the conclusion of November, either via guided tours advertised on Instagram (adhering to specific criteria) or through a written marketing plan.
●Instructional Features：
    Students will acquire the principles and core techniques of integrated marketing planning, as well as the cognitive strategies involved in promoting on Instagram or developing a marketing proposal.
This course, through Shenkeng's University Social Responsibility (USR) project and the subjects of student interest, offers practical opportunity for students to develop suggestions intended to address problems for specific target audiences.
●Expected Social Impact:
    Students will comprehend the fundamental concepts of marketing strategy through a comprehensive examination of the principles of integrated marketing planning. Through field study with local tourists, they will formulate marketing strategies aimed at enticing residents from the northern region to visit Shenkeng.
This course provides an in-depth examination of "Integrated Marketing Planning," allowing students to grasp the fundamental principles of efficient marketing strategies. Through on-site surveys of local visitors, students will develop enhanced travel experiences for northern residents visiting Shenkeng, thereby crafting a more engaging and immersive tourism itinerary.