Creative Marketing

LIN, EN-YING 老師


Creative Marketing

Creative Marketing LIN, EN-YING

CATEGORY Year Level Number of students taking the courses Curriculum Curriculum and Instructional Features
■Required Courses for College and Departments Junior 50 ■Department of Visual Communication Design
Departmental Required Course		 ●Planning Objective：
Integration of Shenkeng's distinctive brand marketing strategies.
This course introduces fundamental marketing concepts in an accessible manner, enabling students to understand the purpose of creativity in seeking correct and effective advertising appeals. Students first grasp the direction of thought and then proceed to integrate marketing plans for Shenkeng's specialty brands.
●Curriculum and Instructional Features：
course introduces fundamental marketing concepts in a clear and accessible manner, allowing students to understand the purpose of creativity and seek the right and effective advertising appeals. Starting with the direction of thought, the course progresses to implementation. Integrated marketing strategies are employed, centered around product sales goals to achieve optimal sales results. Furthermore, the course leverages the unique features of various media to effectively convey messages to the consumer public.
●Expected Social Impact:
By formulating integrated marketing strategies coupled with effective creative execution, and utilizing the distinct characteristics of various media—including sound, light, and video—the course aims to achieve the communication and persuasion required by advertising, thereby promoting Shenkeng's unique businesses.

    The course focuses on specialty brands in Shenkeng, with the objective of aligning communication and persuasive impacts with local multimedia marketing strategies. It employs innovative marketing strategies through on-site visits, filming, and multimedia presentations.

1. Essential Marketing Principles
The core principles of marketing are conveyed in a clear and accessible way, assisting students in understanding the significance of creativity in developing precise and influential advertising messages. The objective is to establish a distinct comprehension of right and wrong within their thought processes and then evaluate the efficacy of their actions.
2. Implementation of Marketing Strategies
Students participate in presentations and on-site visits to engage with the specialty businesses of Shenkeng. Each group selects a featured business as the subject of their project, studying the workflow and practical implementation of marketing. After thematic and theoretical explanations, real-life examples are provided for hands-on practice.
3. Applying Creativity to Marketing Activities
Shenkeng businesses effectively use creative visual communication design to meet their promotional and advertising needs, thereby enhancing students' thinking and application skills. Through integrated marketing strategies and creative execution, students utilize the distinctive features of various media—such as sound, light, and imagery—to convey messages to the public, promoting and adding value to the diverse development of Shenkeng's unique businesses.

Course learning outcomes:

1. "Shangde Tea House"
by Chen Yujie, Lin Zhixuan, Wu Minrui, Wu Wanyu, Zheng Jialing, Wu Minrui, Shi Xinyu

(1) Cooperation Planning

Collaborate with television channels to produce a culinary travel program, showcasing the story of Taiwanese tea to a broader audience. Promote branded products through placement in prime-time TV series, targeting homemakers aged 50 to 60.

(2) Brand Collaborations

Collaborate with other brands or renowned individuals to hold tea-tasting events or launch co-branded products, thereby expanding brand visibility.

創意行銷 創意行銷2
Chen Yujie, Lin Zhixuan, Wu Minrui, Wu Wanyu, Zheng Jialing, Wu Minrui, Shi Xinyu — Creative Marketing Project: "Shangde Tea House"